Invest in future proofed, healthy functional foods

Leading international organic plant extraction company, Green Cell Technologies®, invites submissions for joint venture opportunities in its future-proofed juice manufacturing plants.

Cape Town, 21 June 2011 – Having perfected its Dynamic Cellular Disruption® (DCD®) extraction process, SA based Green Cell Technologies® (GCT) announced today that it is inviting submissions from interested parties seeking joint venture opportunities within the functional food and beverage industry.

GCT  envisages that by 2020, 75% of global fruit juice production facilities will gear towards greener production methods with higher and more effective nutritional yields as consumer demand for healthier and more environmentally friendly products escalate.

DCD® machinery and processes are able to provide an economical and extremely effectual solution.  Roy Henderson, CEO of Green Cell Technologies® explains:  “It allows for the processing of the ‘whole’ fruit (skin, pips and all) which is done without the use of harmful heat or chemicals, and stabilises the active molecules of the fruit/s in the process which allows producers to deliver higher yields, higher levels of activity, Greener products and at a fraction of the cost of traditional production methods.”

Without compromising taste profiles or de-naturing the ingredients in any way, GCT  amplifies the nutritional value of the juices and has shown up to a 350% increase in polyphenols and H-Oracs – the active molecules needed for stemming the tide of free radicals;  To illustrate, the DCD® technology and process can generate seven litres of highly nutritious juice from one  kilogramme of oranges, whereas existing and more traditional means may only produce approximately 700ml from the same kilogramme.  In trials using apples, pears and grapes GCT has obtained four litres of juice from one kilogramme of fruit.

Henderson continued: “Even more exciting, we can produce nutritiously advanced whole fruit juice concentrates and powders, which can be used, in cereals, baby food, and powdered drinks amongst others”  For example, children can get a scoop or sachet that contains a serving of complete whole fruit juice in a powder. The possibilities are endless.

In addition to the higher outputs and advanced nutritional values, because there is zero waste (as the whole fruit is used), the carbon footprint of manufacturers is dramatically reduced with no requirement for landfill waste or transportation to recycling plants.  This also means reduced costs in overall production.

Altogether, this makes the Green Cell offering very attractive as well as a very healthy proposition for all juice manufacturers and partners. In short, by putting the nutrition back into the food and drink we consume, the DCD® process provides the ideal investment for the future, now.

About Green Cell Technologies®
GCT is primarily an Intellectual Property (IP) company operating in the natural plant/animal material extraction sphere and is concerned with developing specific solutions on behalf of clients.  It makes a variety of merchandise to order as needed, as well as producing its own range of products which it then sells on to pharmaceutical, nutriceutical, cosmeceutical and/or food & beverage companies around the globe.

Our mission is to de-mystify the supplementation market whilst improving overall health and wellness of mankind, animals and the earth, protecting and sustaining communities and the environment. We wish to ensure that no-one ever goes hungry. Please see
www.greencelltechnologies.com

About Dynamic Cellular Disruption® (DCD®)

DCD® is a patented extraction process involving up to 18 specific steps that disrupts the cell membrane in its entirety and extracts and stabilizes the active molecules without the need for harmful heat of the use of chemicals.

Active molecules extracted using the DCD® method are not denatured and are rendered 99.9994% bio-available.

Green Cell Technologies® also design and manufacture DCD® machines which they sell to active “partners” and are looking for suitable joint venture partners and investors into potential functional food and beverage facilities.

For further Information, please contact:
Kaz Henderson Head of Marketing and Communications
Tel: +27 21 782 9424 Fax: +27 21 683 4488
Mobile: 082 339 1199 E:Mail – kaz@greencelltechnologies.com

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